Mobile for Good: A How-To Fundraising Guide for Nonprofits by Heather Mansfield

Author:Heather Mansfield [Mansfield, Heather]
Language: eng
Format: epub, pdf
Publisher: McGraw-Hill Education
Published: 2014-03-06T23:00:00+00:00

TOP FIVE FACEBOOK PAGE BEST PRACTICES FOR NONPROFITS

The Facebook Page tool set appears very straightforward. Quite simply, you post a status update, it gets published to the news feed (maybe), and then as the administrator (admin) of your page, you monitor your status updates for comments, likes, and shares. Then you respond accordingly. However, a deeper look into status updates and the admin panel reveals a much more advanced tool set with hidden features that unfortunately the vast majority of nonprofits never experiment with or use to their advantage because they do not take the time to explore the tool set thoroughly. Too often nonprofit admins of Facebook Pages become so entrenched in their Facebook habits that they don’t even realize that there have been upgrades to the tool set. Being fluid in your approach to all social networks and remaining open to change and learning is crucial to success.

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